Bestselling author Daniel Pink was a keynote speaker at the American Council of Engineering Companies Annual Convention. He told us that his talk would follow a format of 2, 3, 4. Two points, then three points, then four points. AND that this information would be applicable to everyone in the room. He fulfilled his promises, […]
Is Inconsistent Messaging Turning Clients Away?
August 25, 2015 By
Know. Like. Trust. Buy. You’re getting to know people via social media, traditional media, and even that old-school, in-person networking. What happens, though, when your messaging misses the mark? Will people stick around if your actions don’t sync up with your words? Probably not. As I walked into one of my favorite coffee shops last […]
