Do You Know Your Audience(s)? Are You Sure?

When was the last time you confirmed whom you want to reach with your messaging? Has your business focus and audience changed / expanded / contracted over the past year? Your business is humming along. You’re meeting your sales goals. You’re following your business plan (or at least what you remember of your business plan). […]

It’s Your Turn. Make Your Move. Share Your Story.

Will everyone want to do business with you? Absolutely not. Your job, then, is to find people who appreciate your unique talent, skills, and offerings. Sounds simple enough, doesn’t it? You know your business. You’ve fine-tuned your craft. And now, you’re waiting for the phone to ring or an email to arrive. I’ll let you […]