I don’t use the word oxymoron every day, and that’s probably a good thing! While the concept of planning to be spontaneous sounds a bit odd, let’s see how these two concepts might work together in your business. You know where you want your business to go. You know where you want to be in three […]
Oxymoron or Smart Strategy: Planning for Spontaneity
September 23, 2014 By Deb
Filed Under: Art of Storytelling Tagged With: communication plan, make a plan, marketing plan, oxymoron, planning, planning for spontaneity, ROI, share your story, smart strategy, spontaneity, tell your story, work the plan
Serving Your Clients: Are You Giving Your Clients What They Need, or What YOU Want Them to Need?
June 26, 2014 By Deb
There you are happy as can be, having more fun than you ever imagined. Your product is operating just as you hoped it would. And yet, you can’t do the happy dance of success. Why not? Nobody’s buying what you’ve got to sell. You see, it doesn’t matter how good you are at serving up […]
Filed Under: Art of Storytelling Tagged With: communication plan, launch product, marketing plan, serving your clients, share your story