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Is Inconsistent Messaging Turning Clients Away?

August 25, 2015 By

Know. Like. Trust. Buy.  

You’re getting to know people via social media, traditional media, and even that old-school, in-person networking. What happens, though, when your messaging misses the mark? Will people stick around if your actions don’t sync up with your words? Probably not.

King Size CarAs I walked into one of my favorite coffee shops last week, I spotted a license plate that read KING SZ.

It made me smile, and then giggle as I took a look at this little smart car with the king-size license plate.car side

If this is the approach you’re taking with your company’s messaging, you might want to re-assess. Right now. Need help? Let’s chat.

 

 

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About Deb

Deb Nelson, principal of deb nelson consulting, is a creative storyteller. She designs and implements communication plans that leverage strategic partnerships and provide innovative solutions for her clients. You can find her on twitter at @nelliedeb.

Comments

  1. Vatsala Shukla
    Twitter:
    says
    August 26, 2015 at 1:42 am

    Keeping in touch without harassing and spamming is my motto, Deb. The way I see it, I like to be remembered but not badgered and if my Tribe is a reflection of me, then they would not like it either.
    Vatsala Shukla recently posted..Create Your Job Hunt BlueprintMy Profile

  2. Roz Tanner Evans
    Twitter:
    says
    August 26, 2015 at 8:06 am

    Interesting look Deb at who we attract and hang around. I see it in groups where it appears we are putting out the same message to all, yet some are more attracted to it, or us and deepen the connection, while others skirt by. My philosophy is to be authentic and consistent.

  3. Gisele Grenier
    Twitter:
    says
    August 26, 2015 at 12:00 pm

    If your message doesn’t match who and what you/your business represents, you’re just sabotaging yourself.
    Gisele Grenier recently posted..Can You Benefit from Art Journaling?My Profile

  4. Beverley Golden
    Twitter:
    says
    August 26, 2015 at 5:19 pm

    One of the things I thought when I saw the license plate and the car was, he might have just scaled down his car choices or that he got everyone’s attention because of the mismatch between the license plate message and the car! Although this can work sometimes, I agree that we want to generally match who we are with how we present ourselves to the world. That is called authenticity in my world and oftentimes both online and offline, what someone says, isn’t what he is. Thanks for the reminder and the smile with this one, Deb!
    Beverley Golden recently posted..Kafka & Langer: A Highly Complex FriendshipMy Profile

  5. Joe Butka
    Twitter:
    says
    August 27, 2015 at 6:56 pm

    At first glance SZ means “Size”, but what if SZ means something totally different. Probably not, but it sends a message.
    Joe Butka recently posted..Website vs Social Media. How are you getting the Message Across?My Profile

  6. Joan Harrington
    Twitter:
    says
    August 27, 2015 at 8:58 pm

    Hi Deb,
    Loved this short and sweet post! Made me laugh as well when I saw this license plate on this little tiny car lol Yes, your message must match all across your social media channels and on your blog or website so you are sending a consistent message to everyone. So important!!
    Joan Harrington recently posted..How To Create Compelling ContentMy Profile

  7. Kaz says
    August 30, 2015 at 12:19 am

    Nice and fun blog post Deb! Maybe that’s his intention to grab people’s attention to the car! Imagine, if the number plate was “TINY SZ”….. it’s not funny at all because it’s a tiny car… However, I totally agree with you we must match our message across social media and web contents. Thanks Deb 🙂
    Kaz recently posted..How to Create A New Habit – This really works for me!My Profile

  8. Liz Benoit Cozby
    Twitter:
    says
    August 30, 2015 at 10:31 pm

    I loved the picture of the car. The sarcastic smart-aleck in me laughed, and even the coach in me smiled as I thought about the old quote of “It’s not the size of the dog, it’s the size of the dog’s heart.” On a business note, however, I can see how this is not the best strategy.
    Unless, of course, you are known for your sarcastic wit, and it is expected (which I’m thinking professionals frown upon greatly). Great post!
    Liz Benoit Cozby recently posted..No Need To Worry, Cupcake (6 Stress Less Strategies)My Profile

  9. Tamara MacDuff
    Twitter:
    says
    August 30, 2015 at 10:56 pm

    Love this short and sweet post with the Big message. It is easy to tweak your message for a group you are with,then forget what the real message is. Great reminder to focus on what you want people to truly know about you and your business. I also agree with Roz that authenticity always wins!
    Tamara MacDuff recently posted..How To Have A Social Media ConversationMy Profile