Managing Expectations: Do Your Clients Know What to Expect from You and Your Company?

Before you even enter Ducks in the Window, this business has already kept its promise to you because, yes, there are ducks in the window! Upon entering the store, you’ll see that a variety of ducks line the shelves – big ducks, smaller ducks, clothed ducks, decorated ducks. There are other items for sale in […]

TD Beach to Beacon 10K Road Race: There’s Room For Everyone at Joanie’s Run

Here it is Sunday night, the weekend’s winding down, and I’m watching the Boston Red Sox play those dreaded New York Yankees. While this is a good way to end the weekend (as long as the Red Sox win), I find myself thinking about yesterday’s TD Beach to Beacon 10K Road Race along the coast […]

Yarmouth Clam Festival: Still Fresh After 49 Years

The weather gods were looking out for the organizers of the 49th Annual Yarmouth Clam Festival last weekend. Perhaps the unseasonably cool temperatures and lack of humidity were Mother Nature’s way of acknowledging a job well done. The  town of 8,300 along Maine’s southern coast prepares to welcome 100,000 to its village every year to […]

Serving Your Clients: Are You Giving Your Clients What They Need, or What YOU Want Them to Need?

There you are happy as can be, having more fun than you ever imagined. Your product is operating just as you hoped it would. And yet, you can’t do the happy dance of success. Why not? Nobody’s buying what you’ve got to sell. You see, it doesn’t matter how good you are at serving up […]

Is Your Approach to Media Relations Helping or Hurting Your Cause?

Oh my goodness. Did I ever have an eye-opening experience last week. Maine Public Relations Council hosted a media panel discussion for its members featuring three local award-winning journalists. Topics for discussion included best practices for pitching and storytelling. I love to share a good story and wanted to hear what these media reps consider […]

Check Out the Power of Handwritten Notes

Try an experiment this year. Make a commitment to sending handwritten notes every week (yes. with a stamp. via the U.S. Postal Service). Start small, with just three a week, and see what kind of results you get. Document your expectations and compare them to what actually happens. What’s the big deal with handwritten notes? […]

For the Love of Simba

A lion and a pug walked into a coffee shop… and I got to learn about their fun, wacky, cross-country road trip. Here’s the story: Crema, a Portland, Maine coffee shop, was my satellite office yesterday. It met all of my requirements: fun atmosphere, good coffee, wifi, air conditioning. How could my Crema experience possibly get […]

What’s Stopping You From Sharing Your Story? Maybe Seth Godin Can Help.

Got a great idea that you haven’t quite been able to put into action? Oh, yes, there are plenty of reasons to wait before sharing your genius with the world: You need to do more research You’re not an expert. No one will understand your idea. That self-doubt knows just when to show up to […]

Need Funding? Make. Every. Word. Count.

Whether your goal is to bring your entrepreneurial vision to the masses or carry out the mission of a nonprofit, your success in the search for funds will undoubtedly rest upon your ability to develop and share a good story. Just how do you craft that story? No problem here thanks to Seth Rigoletti of […]