Reinventing an Old Friend to Create a City of Readers

Portland Mayor Michael Brennan at Ribbon Cutting

Portland Mayor Michael Brennan

In a world where following the latest shiny object can be distracting, it’s refreshing to see a shiny object designed to keep us on track. Portland’s shiny new bookmobile was unveiled at a ribbon cutting ceremony right outside the Portland Public Library. Investors and city officials were quick to point out that this bookmobile should not be confused with the bookmobile of yesteryear.

Embracing new technology and time-tested tradition, this bookmobile will serve a number of functions, including:

  • Creating a city of readers. It’s common for kids’ reading skills to drop off during the summer months; bringing books to kids throughout the summer will keep their skills sharp and return them to school in September ready to continue their education.
  • Enhancing financial education. With KeyBank as a lead partner in this venture, financial education is a key component of the bookmobile.
  • Reducing the number of hungry kids. Kids who receive lunches at no cost during the school year often go hungry during the summer; the bookmobile will assist in getting food to these kids when school is not in session.

Checking in with a good book is good for kids, their families and their communities. Open a book – electronically or the old-fashioned way – and your life is enriched. Through reading we become curious, learn to ask questions, and engage with each other to share what we’ve learned. Thank you, Portland, for bringing a shiny new object to Maine.

We’d love to hear about good deeds in your world ~ drop us a line.

Portland Public Executive Director Steve Podgajny and KeyBank New England District President Sterling Kozlowski

Portland Public Library Executive Director Steve Podgajny and KeyBank New England District President Sterling Kozlowski

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About Deb

Deb Nelson, principal of deb nelson consulting, is a creative storyteller. She designs and implements communication plans that leverage strategic partnerships and provide innovative solutions for her clients. You can find her on twitter at @nelliedeb.

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